Growth Marketing Specialist

Dhanmondi / Banani, Dhaka

+880 1715 441 113

+880 1711 385455

Dhanmondi, Dhaka

+880 1715 441 113

Number of Vacancies: 1

Vacancy Status: Vacant

Gender: Male and Female

Location: Banani

Employment Status: Full-time

Application Deadline: November 12, 2026

About Executive Study Abroad

Executive Study Abroad has guided students towards international education since 2001. We are an official representative of leading universities in Australia, Canada, Malaysia, the UK and the USA, and support students through every step from choosing a destination to securing an offer.

Position Overview

This is not a traditional social media role. We are looking for a growth-focused marketer to lead our digital presence, online lead generation and marketing performance across social, search, video and AI-powered channels. You will plan, run, optimise and measure campaigns that build our brand and bring in qualified student leads. You will be supported by our in-house visualiser and graphic design team, and will work directly with senior leadership. Salary: BDT 50,000 – 120,000 per month, based on experience, portfolio and proven results. Working Hours: Sunday – Thursday, 10:00 AM – 6:30 PM. Reporting To: Director’s Office.

Key Responsibilities

Social Media & Content

Develop and execute a social media strategy across LinkedIn, Facebook, Instagram, YouTube and other relevant platforms
Manage a structured content calendar with consistent publishing
Create content in formats that perform best, including short- and long-form video, carousels and static posts
Grow reach, engagement and community trust

Paid Advertising

Plan, launch and optimise Google Ads campaigns (Search, Display, Remarketing and Video)
Manage YouTube advertising and channel growth
Manage ad budgets responsibly and improve CPL, CTR, conversion rate and ROAS

Lead Generation

Build and optimise lead-generation funnels and landing pages
Set up lead capture and accurate source tracking and attribution
Ensure smooth lead handover to the counselling team, and monitor lead quality

AI & Automation

Use AI tools for content, research, design, analysis and workflow automation
Identify and implement practical AI and automation solutions that improve efficiency

Analytics & Reporting

Maintain dashboards and track performance across all channels
Prepare monthly reports on reach, engagement, leads, conversions, spend and ROI
Turn data into clear recommendations

Success in the First 6 Months Looks Like

Consistent, high-quality content published on schedule
Measurable growth in reach, engagement and followers
More qualified leads at a lower cost per lead
Accurate tracking and reporting, with minimal lead leakage
At least one AI or automation initiative that improves efficiency

Educational Requirements

No specific degree or age requirement. We value your portfolio, results and growth mindset more than formal qualifications.

Experience Requirements

Typically 3–5 years of hands-on experience in digital or performance marketing. Candidates with less experience but an outstanding portfolio of results are welcome to apply.
Proven results in social media marketing and online lead generation
Hands-on experience with Google Ads and YouTube marketing
Practical experience using AI tools for marketing and automation
Strong copywriting, communication and visual storytelling skills
Ability to manage multiple campaigns independently

Additional Requirements

Advantageous

GA4, Google Tag Manager, Looker Studio or Meta Business Suite
CRM or lead-management platforms
Landing page optimisation and conversion tracking
Experience marketing to students or in the education sector

The right person is: results-driven, data-minded, proactive, curious about AI and technology, and comfortable owning outcomes without close supervision.

Good to Know

The role begins with a 6-month Process Familiarization Period, with monthly check-ins and formal reviews at 3 and 6 months.
The role involves access to confidential business and student data. Employment is subject to signing a confidentiality and data-protection agreement.

What We Offer

A competitive salary based on your experience and results
Direct work with senior leadership on strategic initiatives
Career progression based on merit and results, not tenure
The opportunity to build and scale marketing systems from the ground up
Hands-on exposure to AI-driven marketing and automation
Paid annual leave and public holidays in line with company policy

How to Apply

How to Apply

Email your CV and portfolio to career@etibd.com with the subject line “Growth Marketing Specialist” by 12 November 2026.

Please include examples of your social media campaigns, Google Ads or YouTube work, lead-generation projects, dashboards or reports, and AI-enabled workflows. Where possible, show measurable results you personally delivered.